Pinning down your ideal client (not literally) can be an annoying task – here’s my fun way
You probably know that I’m not keen on those excruciatingly tiresome ‘ideal client’ exercises.
But yesterday my partner Les-Paul and I were having a cosy cup of tea (hey, I’m English!) and a biz chat.
Les was getting excited about a new project he’s working on and we were strategising who is target audience would be when *BINGO* – Les accidentally stumbled across the most amazing way to nail your ideal client in under 5 mins!
It’s shockingly simple. And I’m going to share it with you.
Your Ideal Testimonial
Yes, it’s that easy.
Simply create a dream testimonial that you’d love to see on your website.
What are their results?
Why did they choose you?
What kind of service/product did they buy?
What is their name (make it up)?
What is their job title/brand name?
“When I joined Star’s academy I had no idea it would make me a famous household name – with guest spots on TV – as well as help me grow a 6-figure online business with my ecourse ideas. Even my book sales have tripled and I’ve been approached by publishers for a 2nd book” Jacinta Grey | Author of The Nutrition Bible
I literally just made that one within 2 minutes while writing this email.
Of all the ‘ideal client’ exercises out there, this has to be the easiest and it helps you nail down exactly who you wish to serve and how you want to serve them.
You could even do a different ‘ideal testimonial’ for each service or product you offer.
I challenge you to give it a go now and I’ve even created a gorgeous Dream Testimonial Worksheet for you.